Employers’ Perception of Competences Acquired Through Academic Marketing Training in Knowledge Based Economy

Amfiteatru Economic, Vol. XIII, Nr. 30, 2011, pp. 448-463, 2011

16 Pages Posted: 4 Aug 2013

See all articles by Ioan Plaias

Ioan Plaias

Babes-Bolyai University - Department of Marketing

Ciprian Marcel Pop

Babes-Bolyai University - Department of Marketing

Raluca Băbuţ

Babes-Bolyai University - Faculty of Economics and Business Administration

Dan-Cristian Dabija

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing

Date Written: November 15, 2011

Abstract

One of the current concerns of the academic environment in economics is highlighting the importance of competences that higher education graduates should display when they step across the threshold of the real economy. To this effect, the identification of those competences which are compatible with the needs of the real economy may serve as a solid basis for developing adequate curricula and obtaining remarkable educational outcomes reflected in the graduates’ performance as entry level employees. It is undeniably true that the said competences must meet the standards set by the real economy or by the regulations of accreditation bodies. The process by which these standards are defined or identified requires a strong sense of coherence between the academic curriculum and the needs of employers, as basis for the graduates’ comprehensive training in knowledge based economy. In this context, we set to conduct an exploratory research by means of which we may emphasize how the corporate world perceive the marketing training received by the entry level employees as graduates of professional higher education institutions, and how to adjust the curriculum to improve graduates employability. The survey was conducted by using the face-to-face questionnaire administration. Data were collected in the Transylvania counties during October 2010, as part of a field survey. The employer’s perception, as highlighted by the answers received from the surveyed corporate entities, gives us reasons to state that practical experience cannot be substituted for the academic training in knowledge based economy; it can, however, strengthen its fundamental role in establishing the guidelines of moral and professional conduct such as learning and the theoretical approach to some practical situations of the real economy. Moreover, we appreciate that a continuous correlation between the practical needs and the academic training is imperative.

Keywords: competences, academic curricula, marketing training, perception, graduates

JEL Classification: M1, M3, M31

Suggested Citation

Plaias, Ioan and Pop, Ciprian Marcel and Băbuţ, Raluca and Dabija, Dan-Cristian, Employers’ Perception of Competences Acquired Through Academic Marketing Training in Knowledge Based Economy (November 15, 2011). Amfiteatru Economic, Vol. XIII, Nr. 30, 2011, pp. 448-463, 2011, Available at SSRN: https://ssrn.com/abstract=2305238

Ioan Plaias

Babes-Bolyai University - Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Ciprian Marcel Pop

Babes-Bolyai University - Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Raluca Băbuţ

Babes-Bolyai University - Faculty of Economics and Business Administration ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

Dan-Cristian Dabija (Contact Author)

Babes-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing ( email )

Str Teodor Mihali, Nr.58-60
Cluj-Napoca, RO- 400591
Romania

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