Social TV Engagement Metrics: An Exploratory Comparative Analysis of Competing (Aspiring) Market Information Regimes

Association for Education in Journalism & Mass Communication Washington, DC August, 2013

31 Pages Posted: 8 Aug 2013 Last revised: 12 Sep 2013

Date Written: August 8, 2013

Abstract

This paper examines the emergence of social TV analytics as an alternative to traditional television ratings. Drawing upon data from three of the leading providers of social TV analytics, this paper investigates the extent to which these measurement systems are providing comparable representations of audience engagement with individual television programs and networks. The findings suggest that, across most criteria, these services are providing largely incompatible representations of audience engagement with television. The paper then considers the implications of these findings for the possible institutionalization of social TV metrics as a supplement or alternative to traditional television ratings.

Keywords: social TV analytics, market information regimes, audiences, metrics

JEL Classification: L82, L86

Suggested Citation

Napoli, Philip M., Social TV Engagement Metrics: An Exploratory Comparative Analysis of Competing (Aspiring) Market Information Regimes (August 8, 2013). Association for Education in Journalism & Mass Communication Washington, DC August, 2013, Available at SSRN: https://ssrn.com/abstract=2307484 or http://dx.doi.org/10.2139/ssrn.2307484

Philip M. Napoli (Contact Author)

Duke University ( email )

Durham, NC 27708-0204
United States

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