Social TV Engagement Metrics: An Exploratory Comparative Analysis of Competing (Aspiring) Market Information Regimes
Association for Education in Journalism & Mass Communication Washington, DC August, 2013
31 Pages Posted: 8 Aug 2013 Last revised: 12 Sep 2013
Date Written: August 8, 2013
This paper examines the emergence of social TV analytics as an alternative to traditional television ratings. Drawing upon data from three of the leading providers of social TV analytics, this paper investigates the extent to which these measurement systems are providing comparable representations of audience engagement with individual television programs and networks. The findings suggest that, across most criteria, these services are providing largely incompatible representations of audience engagement with television. The paper then considers the implications of these findings for the possible institutionalization of social TV metrics as a supplement or alternative to traditional television ratings.
Keywords: social TV analytics, market information regimes, audiences, metrics
JEL Classification: L82, L86
Suggested Citation: Suggested Citation