Abstract

https://ssrn.com/abstract=2307685
 
 

References (19)



 


 



Quantifying Political Discussion from the Universe of Facebook Status Updates


Jaime E. Settle


College of William and Mary

Christopher J. Fariss


Pennsylvania State University

Robert M. Bond


Ohio State University (OSU)

Jason J. Jones


State University of New York (SUNY), Stony Brook; University of California, San Diego (UCSD)

James H. Fowler


UC San Diego Division of Social Sciences; UC San Diego School of Medicine

Lorenzo Coviello


University of California, San Diego (UCSD)

Adam D.I. Kramer


Facebook, Inc.

Cameron Marlow


Facebook, Inc.

August 8, 2013


Abstract:     
The Internet has fundamentally changed the way we conceptualize public opinion, even beyond the way it has altered the traditional measurement of public attitudes and behaviors using random sampling of the broader population. The data analyzed in this paper offer one of the first comprehensive evaluations of mass political discourse generated via messages posted publicly on Facebook (called “status updates”), and allow us to quantify political discussion on Facebook without relying on self-reported behavior, or data from a limited topical context or sample. We find that while less than 1% of the users who post status updates on Facebook on a given day post a political status update, discussion is remarkably responsive to real-world political events. We suggest that instead of thinking of social media data simply as a measurement tool, we re-conceptualize it as both a way to monitor public discourse and also as a driver of public opinion.

Number of Pages in PDF File: 24

Keywords: Facebook, political discussion, health care reform, 2008 election


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Date posted: August 9, 2013  

Suggested Citation

Settle, Jaime E. and Fariss, Christopher J. and Bond, Robert M. and Jones, Jason J. and Fowler, James H. and Coviello, Lorenzo and Kramer, Adam D.I. and Marlow, Cameron, Quantifying Political Discussion from the Universe of Facebook Status Updates (August 8, 2013). Available at SSRN: https://ssrn.com/abstract=2307685 or http://dx.doi.org/10.2139/ssrn.2307685

Contact Information

Jaime E. Settle (Contact Author)
College of William and Mary ( email )
Williamsburg, VA 23185
United States
Christopher J. Fariss
Pennsylvania State University ( email )
University Park
State College, PA 16802
United States
Robert M. Bond
Ohio State University (OSU) ( email )
Blankenship Hall-2010
901 Woody Hayes Drive
Columbus, OH OH 43210
United States
Jason Jeffrey Jones
State University of New York (SUNY), Stony Brook ( email )
Stony Brook, NY 11794
United States
University of California, San Diego (UCSD) ( email )
9500 Gilman Drive
Mail Code 0502
La Jolla, CA 92093-0112
United States
HOME PAGE: http://psy2.ucsd.edu/~jasonjones/
James H. Fowler
UC San Diego Division of Social Sciences ( email )
9500 Gilman Drive
Code 0521
La Jolla, CA 92093-0521
United States
HOME PAGE: http://jhfowler.ucsd.edu
UC San Diego School of Medicine ( email )
9500 Gilman Drive
MC 0507
La Jolla, CA 92093
United States
HOME PAGE: http://jhfowler.ucsd.edu
Lorenzo Coviello
University of California, San Diego (UCSD) ( email )
9500 Gilman Drive
Mail Code 0502
La Jolla, CA 92093-0112
United States
Adam D.I. Kramer
Facebook, Inc. ( email )
1601 S. California Ave.
Palo Alto, CA 94304
United States
Cameron Marlow
Facebook, Inc. ( email )
1601 S. California Ave.
Palo Alto, CA 94304
United States
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References:  19