SMEs and Branding Bangladesh

The Daily Independent, July 2010

3 Pages Posted: 11 Aug 2013

Date Written: July 3, 2010

Abstract

Bangladesh earns a significant amount (about USD 16 billion) by exporting Readymade Garments (RMG) to the west but with brand name of Wal-Mart, Mark & Spencer, Jechipeni, Nike, Addidas, Jharah, and many more. This is because we are doing a nominal task – just cut and sew with buyers brand name and logo. As a result, these products are sold as buyer’s brand. On the other hand, Bangladesh is an SME dominating economy. Our SMEs are producing a wide variety of products in different important sectors like, light engineering, plastic and rubber, ceramics and glassware, electrical and electronics, leather and leather goods, cosmetics and toiletries, craft and giftware, crockery, frozen foods, furniture, handicrafts, herbal products, horticulture, jute and jute goods, motor cycle, silk and silk cloths, textile and clothing, motor parts, agro-processed food, medicine, software, cement, cargo vessel manufacturers, and fashion items, etc. but most of the cases businesses operate without any formal registration even without a registered trademark.

Keywords: Branding, Branding Bangladesh, Small and Medium Enterprises, SMEs, SMEs in Bangladesh

Suggested Citation

Abdin, Md. Joynal, SMEs and Branding Bangladesh (July 3, 2010). The Daily Independent, July 2010. Available at SSRN: https://ssrn.com/abstract=2308296

Md. Joynal Abdin (Contact Author)

DCCI Business Institute (DBI) ( email )

DCCI Building (11th Floor), 65-66 Motijheel C/A
Dhaka, 1000
Bangladesh

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