27 Pages Posted: 14 Aug 2013
Date Written: August 2012
This paper investigates the adoption and use behaviors of SMS at the BOP. It asks three research questions: (1) Who are the users and the non-users of SMS among the BOP mobile owners? (2) What are the barriers to SMS adoption? and finally, (3) What are the factors driving SMS use at the BOP?
Based on the multi-country survey data from LIRNEasia Teleuse@BOP project in 2011, this paper presents two sets of analyses: first, a descriptive analysis is used to explore the user and non-user characteristics and their usage patterns. The paper then presents the second analysis using structural equation modeling (SEM) to examine the SMS user’s perceptions and decision-making process of SMS use. Based on its findings, the paper attempts to provide theoretically grounded empirical evidence on mobile use behaviors among the BOP, as well as drawing practical implications for the Information Communications Technology for Development (ICTD) practitioners providing SMS-based development services in the region.
Keywords: mobile telecommunication, BOP, mobile phone, SMS, adoption
Suggested Citation: Suggested Citation
Kang, Juhee and Maity, Moutusy, Texting Among the Bottom of the Pyramid: Facilitators and Barriers to SMSs Use Among the Low-Income Mobile Users in Asia (August 2012). Available at SSRN: https://ssrn.com/abstract=2309353 or http://dx.doi.org/10.2139/ssrn.2309353