Texting Among the Bottom of the Pyramid: Facilitators and Barriers to SMSs Use Among the Low-Income Mobile Users in Asia

27 Pages Posted: 14 Aug 2013  

Juhee Kang

Michigan State University

Moutusy Maity

Indian Institute of Management (IIM), Lucknow

Date Written: August 2012

Abstract

This paper investigates the adoption and use behaviors of SMS at the BOP. It asks three research questions: (1) Who are the users and the non-users of SMS among the BOP mobile owners? (2) What are the barriers to SMS adoption? and finally, (3) What are the factors driving SMS use at the BOP?

Based on the multi-country survey data from LIRNEasia Teleuse@BOP project in 2011, this paper presents two sets of analyses: first, a descriptive analysis is used to explore the user and non-user characteristics and their usage patterns. The paper then presents the second analysis using structural equation modeling (SEM) to examine the SMS user’s perceptions and decision-making process of SMS use. Based on its findings, the paper attempts to provide theoretically grounded empirical evidence on mobile use behaviors among the BOP, as well as drawing practical implications for the Information Communications Technology for Development (ICTD) practitioners providing SMS-based development services in the region.

Keywords: mobile telecommunication, BOP, mobile phone, SMS, adoption

Suggested Citation

Kang, Juhee and Maity, Moutusy, Texting Among the Bottom of the Pyramid: Facilitators and Barriers to SMSs Use Among the Low-Income Mobile Users in Asia (August 2012). Available at SSRN: https://ssrn.com/abstract=2309353 or http://dx.doi.org/10.2139/ssrn.2309353

Juhee Kang (Contact Author)

Michigan State University ( email )

Agriculture Hall
East Lansing, MI 48824-1122
United States

Moutusy Maity

Indian Institute of Management (IIM), Lucknow ( email )

Prabandh Nagar
off Sitapur Road
Lucknow, Uttar Pradesh 226013
India

Paper statistics

Downloads
71
Rank
272,515
Abstract Views
447