Metaphor Choice in Serbian Political Speech - The President and the Image of the Benevolent Father
Political linguistics, No. 30 Vol. 4, pp. 93–99, (2009)
13 Pages Posted: 15 Aug 2013
Date Written: 2009
This paper analyses the choice of conceptual metaphors in Serbian formal presidential addresses made by the current President Boris Tadić. The first part of the paper gives a brief account of the current political settings in Serbia. The second part gives account of the theory behind conceptual metaphors by providing an insight into cognitive semantics. The main part of the paper presents the corpus, the results gained from the critical metaphor analysis and the conclusions the analysis facilitated. As a whole, the paper describes the rhetorical stratagems used by President Tadić as seen through the proficient use of metaphors and related imagery.
Keywords: conceptual metaphor, ideology, political discourse, presidential speeches, social context, Serbia, imagery
Suggested Citation: Suggested Citation