Intuitions About Declining Marginal Utility

Journal of Behavioral Decision Making, Vol. 14, pp. 243-255, 2000

29 Pages Posted: 21 Jun 2000 Last revised: 23 Jan 2009

See all articles by Joshua D. Greene

Joshua D. Greene

Harvard University

Jonathan Baron

University of Pennsylvania - Department of Psychology

Date Written: June 1, 2000

Abstract

In two studies, subjects judged the desirability of distributions of life expectancy or money. Their judgments showed declining marginal utility. That is, they were less sensitive to changes at the high end of each scale. Subjects also made utility ratings of the outcomes of individuals. And they made ratings of the distributions when these were described in terms of utility ratings rather than goods (years or dollars). The judgments of utility ratings showed equivalent declining marginal utility, even though they were based on utilities that themselves declined marginally. People extend their intuition about declining marginal utility to utility itself, as if utility had utility that declined marginally. In one experiment, a similar result was found with gambles: people are risk averse for utility as well as for money. We argue that this is an overextension of a reasonable heuristic and that this heuristic may account for one classic objection to utilitarian distributions.

JEL Classification: D63

Suggested Citation

Greene, Joshua D. and Baron, Jonathan, Intuitions About Declining Marginal Utility (June 1, 2000). Journal of Behavioral Decision Making, Vol. 14, pp. 243-255, 2000, Available at SSRN: https://ssrn.com/abstract=231183 or http://dx.doi.org/10.2139/ssrn.231183

Joshua D. Greene (Contact Author)

Harvard University ( email )

Jonathan Baron

University of Pennsylvania - Department of Psychology ( email )

3815 Walnut Street
Philadelphia, PA 19104-6196
United States
215-898-6918 (Phone)

HOME PAGE: http://www.sas.upenn.edu/~baron

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