How Can Systems Thinking Add Value to Business Model Innovation?

XXIV ISPIM Conference – Innovating in Global Markets: Challenges for Sustainable Growth in Helsinki, Finland on 16-19 June 2013

14 Pages Posted: 20 Aug 2013

Date Written: June 16, 2013

Abstract

Systems thinking (ST) is a powerful way of thinking that is being revitalized in several economic fields in order to discover new answers to current challenges and to support a deeper understanding of business. As part of this revitalization, it makes sense to apply systems thinking to business model innovation, as the process of business model innovation requires more than merely filling a business model canvas, it is a challenging and complex management task. We have reviewed the literature on systems theory and business models to identify a way to combine both ‘theories’ in order to gain new insights and identify value for business model innovation. We then selected one appropriate ST approach, applying it to a case example. Our results demonstrate that the application of ST to business model innovation is valuable for both academia and practice.

Keywords: Systems Thinking, Systems Theory, Business Model, Business Model Innovation

JEL Classification: L1, L2, M1, Q31

Suggested Citation

Halecker, Bastian and Hartmann, Matthias, How Can Systems Thinking Add Value to Business Model Innovation? (June 16, 2013). XXIV ISPIM Conference – Innovating in Global Markets: Challenges for Sustainable Growth in Helsinki, Finland on 16-19 June 2013. Available at SSRN: https://ssrn.com/abstract=2312377

Bastian Halecker (Contact Author)

University of Potsdam ( email )

August-Bebel Strasse 89
Potsdam, 14482
Germany

Matthias Hartmann

HTW Berlin ( email )

Treskowallee 8
Berlin, 10313
Germany

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