Making 1 1=1: The Central Role of Identity in Merger Math
ESSEC Working Paper 1204
27 Pages Posted: 20 Aug 2013
Date Written: June 13, 2012
When trying to pull off a successful deal many senior executives focus their attention on economic synergies (1 1>2) and ignore that psychological synergies (1 1=1) are required to reap the financial benefits of mergers and acquisitions. The authors discuss common mistakes firms make in the management of identity issues and offer four approaches that managers can follow to achieve identity integration.
Keywords: Identity, Integration, Mergers and acquisitions
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