Market Competition, Social Network and Firm Performance: An Emerging Economy Test

23 Pages Posted: 20 Aug 2013

See all articles by Chien-Hui Chuang

Chien-Hui Chuang

National Chengchi University (Taipei)

Cheng-Jen Huang

Tunghai University - Department of Accounting

Anne Wu

National Chengchi University (Taipei)

Date Written: August 19, 2013

Abstract

Prior literature shows that social networks from outside have great impact on the firm performance. This study focuses on the impact of social network on firm performance especially from the depth of the social network created by key shareholders. In addition, firms in emerging markets face intensive competition. Therefore, this study also examines the different impacts of key shareholders’ social network on firm performance under different levels of market competition in an emerging market. The empirical results show that the depth of shareholder network has significant positive impact on firm performance. In addition, the results also show that key shareholder network has more positive effect on firm performance under high market competition than that of low market competition.

Keywords: Social capital, Shareholder network, Market competition, Firm performance

Suggested Citation

Chuang, Chien-Hui and Huang, Cheng-Jen and Wu, Anne, Market Competition, Social Network and Firm Performance: An Emerging Economy Test (August 19, 2013). AAA 2014 Management Accounting Section (MAS) Meeting Paper. Available at SSRN: https://ssrn.com/abstract=2312555 or http://dx.doi.org/10.2139/ssrn.2312555

Chien-Hui Chuang (Contact Author)

National Chengchi University (Taipei) ( email )

No. 64, Chih-Nan Road
Section 2
Wenshan, Taipei, 11623
Taiwan

Cheng-Jen Huang

Tunghai University - Department of Accounting ( email )

181, Sec. 3, Taichungkan Rd.
Taichung, Taiwan 40704
Taiwan

Anne Wu

National Chengchi University (Taipei) ( email )

No. 64, Chih-Nan Road
Section 2
Wenshan, Taipei 11623
Taiwan

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