The Product Cycle Revisited – Knowledge Intensity and Firm Internationalization

Management International Review, 46(5), pp. 655-675, 2006

25 Pages Posted: 24 Aug 2013

See all articles by Tamar Almor

Tamar Almor

College of Management (Israel) - School of Business Administration

Niron Hashai

Interdisciplinary Center (IDC) Herzliyah; Hebrew University of Jerusalem - Jerusalem School of Business Administration

Seev Hirsch

Tel Aviv University - Faculty of Management

Date Written: August 22, 2006

Abstract

This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle.

Keywords: Product life cycle, internationalization, knowledge intensity, value chain

Suggested Citation

Almor, Tamar and Hashai, Niron and Hirsch, Seev, The Product Cycle Revisited – Knowledge Intensity and Firm Internationalization (August 22, 2006). Management International Review, 46(5), pp. 655-675, 2006, Available at SSRN: https://ssrn.com/abstract=2314707

Tamar Almor

College of Management (Israel) - School of Business Administration ( email )

7 Yitzhak Rabin Blvd.
P.O. Box 25072
Rishon LeZion, 75190
Israel

Niron Hashai (Contact Author)

Interdisciplinary Center (IDC) Herzliyah ( email )

P.O. Box 167
Herzliya, 46150
Israel

Hebrew University of Jerusalem - Jerusalem School of Business Administration ( email )

Mount Scopus
Jerusalem, 91905
Israel

Seev Hirsch

Tel Aviv University - Faculty of Management ( email )

P.O. Box 39010
Ramat Aviv, Tel Aviv, 69978
Israel

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