The Product Cycle Revisited – Knowledge Intensity and Firm Internationalization
Management International Review, 46(5), pp. 655-675, 2006
25 Pages Posted: 24 Aug 2013
Date Written: August 22, 2006
Abstract
This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle.
Keywords: Product life cycle, internationalization, knowledge intensity, value chain
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