Behavioral Strategy

Palgrave Encyclopedia of Strategic Management, 2013

9 Pages Posted: 24 Aug 2013

See all articles by Christina Fang

Christina Fang

New York University (NYU) - Department of Management and Organizational Behavior

Date Written: June 23, 2013

Abstract

What is behavioral strategy? I argue that strategy is necessarily behavioral due to the complexity we face as organizational and individual decision makers. I illustrate this point by exploring a key question in strategy: how resources are valued.

Keywords: Behavioral Strategy, Resource Valuation, Complexity

Suggested Citation

Fang, Christina, Behavioral Strategy (June 23, 2013). Palgrave Encyclopedia of Strategic Management, 2013. Available at SSRN: https://ssrn.com/abstract=2315113

Christina Fang (Contact Author)

New York University (NYU) - Department of Management and Organizational Behavior ( email )

44 West 4th Street
New York, NY 10012
United States

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