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Risks, Interrupted

30 Pages Posted: 3 Sep 2013  

Daniella M. Kupor

Stanford University

Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management

On Amir

University of California, San Diego (UCSD) - Rady School of Management

Date Written: September 2, 2013

Abstract

Interruptions to consumer decision making are ubiquitous. Across three studies, we find that interruptions in decision making can increase risk-taking. When an individual is interrupted during a risky decision, we find that his/her previous consideration of the decision causes it to feel more familiar. This interruption-induced familiarity increases risk-taking by decreasing avoidance motivation, as well as by increasing the perceived likelihood of a successful outcome. These findings have important implications for understanding how risk preferences may be powerfully influenced by the dynamic – and often interrupted — course of decision making.

Keywords: risk taking, decision making, familiarity, consumer behavior, interruptions

Suggested Citation

Kupor, Daniella M. and Liu, Wendy and Amir, On, Risks, Interrupted (September 2, 2013). Available at SSRN: https://ssrn.com/abstract=2319465 or http://dx.doi.org/10.2139/ssrn.2319465

Daniella M. Kupor

Stanford University ( email )

Stanford, CA 94305
United States

Wendy Liu

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States

HOME PAGE: http://management.ucsd.edu/faculty/directory/wendy-liu/

On Amir (Contact Author)

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States
858-534-2023 (Phone)
858-534-0745 (Fax)

HOME PAGE: http://management.ucsd.edu/faculty/directory/amir/

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