Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes

52 Pages Posted: 5 Sep 2013 Last revised: 6 Sep 2013

See all articles by Shuili Du

Shuili Du

Simmons College

CB Bhattacharya

European School of Management and Technology (ESMT); Katz Graduate School of Business University of Pittsburgh

Sankar Sen

City University of New York - Department of Marketing and International Business

Date Written: August 27, 2013

Abstract

This paper examines how employees react to their organizations’ corporate social responsibility (CSR). Drawing upon research in internal marketing and psychological contract theory, we conceptualize that employees have multi-faceted job needs (i.e., economic, developmental, and ideological needs) and that CSR programs constitute an important means to fulfill these needs. Based on cluster analysis, we identify three employee segments, Idealists, Enthusiasts, and Indifferents, who vary in their multi-faceted job needs and, consequently, their demand for organizational CSR. We further find that an organization’s CSR programs generates favorable employee related outcomes, such as job satisfaction and reduction in turnover intention, partially by fulfilling employees’ ideological and developmental job needs. Finally, we find that CSR proximity strengthens the positive impact of CSR on employee-related outcomes. This research reveals significant employee heterogeneity in their demand for organizational CSR and sheds light on the underlying mechanisms linking CSR to employee-related outcomes. We end with a discussion about the theoretical and practical implications of our research.

Keywords: Corporate social responsibility, job product, employee job performance, cluster analysis

Suggested Citation

Du, Shuili and Bhattacharya, Chitrabhanu and Sen, Sankar, Corporate Social Responsibility, Multi-Faceted Job-Products, and Employee Outcomes (August 27, 2013). ESMT Working Paper No. 13-07. Available at SSRN: https://ssrn.com/abstract=2320464 or http://dx.doi.org/10.2139/ssrn.2320464

Shuili Du

Simmons College ( email )

300 The Fenway
Boston, MA 02115
United States

Chitrabhanu Bhattacharya (Contact Author)

European School of Management and Technology (ESMT) ( email )

Schlossplatz 1
10117 Berlin
Germany

Katz Graduate School of Business University of Pittsburgh ( email )

Pittsburgh, PA
United States
4123834212 (Phone)

HOME PAGE: http://www.business.pitt.edu/faculty/bhattacharya

Sankar Sen

City University of New York - Department of Marketing and International Business ( email )

One Bernard Baruch Way, B12-240
New York, NY 10010-5585
United States

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