Kingstar Winning: From Electronic Medical Records to Integrated Healthcare in China
18 Pages Posted: 7 Sep 2013
Date Written: June 21, 2013
In this case designed for use in a business school, medical center, or health policy program, Kingstar Winning’s president, Zhou Wei, seeks to position his company for faster growth in anticipation of a market shakeup among providers of electronic medical records (EMRs) and eHealth solutions to hospitals in China. Options he is considering include expanding the company’s domestic project base, a domestic merger or acquisition, or international growth, possibly through a joint venture project with Huawei. The case describes the history and growth of Winning, contextualizes the transition from paper to electronic medical records underway in China, analyzes Winning’s approach to EMR development through “software as a service” and a “flexible R&D mode,” and evaluates specific projects at two hospitals in the Shanghai region. Exhibits provide financial data on the company, market projections, and additional information on the use of EMRs.
Keywords: Healthcare, China, Electronic Medical Records, Pharmaceutical Industry
JEL Classification: I11, I18
Suggested Citation: Suggested Citation