Cross-Culture Integration and Global New Product Development

Review of Business & Finance Studies, Vol. 5 (1) pp. 93-98, 2014

6 Pages Posted: 1 Feb 2014

See all articles by Jianfeng Wang

Jianfeng Wang

Mansfield University of Pennsylvania

David Solan

Mansfield University of Pennsylvania

Bo Xu

Formerly Known as Shanghai Institute of Foreign Trade

Date Written: 2014

Abstract

The increasing globalization of businesses presents many challenges including the challenges of cultural integration and cross-cultural conflicts. Utilizing the seminal work of Nakata and Sivakuimar (1996) linking national culture and new product development, this paper further explores the challenges of cross-cultural integration and new product development offering an extension of their model integrating additional aspects of culture structure and their influences on new product development in the international arena.

Keywords: Culture, New Product Development

JEL Classification: F69, M11, M14

Suggested Citation

Wang, Jianfeng and Solan, David and Xu, Bo, Cross-Culture Integration and Global New Product Development (2014). Review of Business & Finance Studies, Vol. 5 (1) pp. 93-98, 2014, Available at SSRN: https://ssrn.com/abstract=2324301

Jianfeng Wang (Contact Author)

Mansfield University of Pennsylvania ( email )

David Solan

Mansfield University of Pennsylvania ( email )

Bo Xu

Formerly Known as Shanghai Institute of Foreign Trade ( email )

No. 1900, Wenxiang Road
Shanghai, 201620
China

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