Outbound Logistics Management in Manufacturing Companies in Ghana

Review of Business & Finance Studies, Vol. 5 (1) pp. 83-92, 2014

10 Pages Posted: 1 Feb 2014

See all articles by Kwame Owusu Kwateng

Kwame Owusu Kwateng

Kwame Nkrumah University of Science and Technology

John Frimpong Manso

Kwame Nkrumah University of Science and Technology, Ghana

Richard Osei-Mensah

Pioneer Food Cannery Limited

Date Written: 2014

Abstract

The optimization of outbound logistics operations through consolidation and collaboration using a third party logistics provider has potential to contribute to the profitability of an organization by lowering the cost of warehousing and transportation. The purpose of this paper is to assess outbound logistics of a manufacturing company (Guinness Ghana Breweries Limited) using the services of a third party logistics provider (DHL). Empirical research was employed to explore outbound logistics performance of the manufacturing company. Structured questionnaires were used to capture the perception of staff of GGBL regarding outbound logistics performance of the services of the third party logistics provider. The study revealed there was not much significant change in the supply chain performance measure of outbound logistics activities for the services of DHL to GGBL. Suggestions for improving the issues captured are provided. The performance measurement construct obtained from the study can be used by management of GGBL to perform routine assessment and evaluation of outbound logistics activities to improve supply chain performance of the organisation.

Keywords: Supply Chain Management, Outbound Logistics System, Supply Chain Operations Reference Model (SCOR Model), Guinness Ghana Breweries Limited

JEL Classification: M12, O32

Suggested Citation

Owusu Kwateng, Kwame and Manso, John Frimpong and Osei-Mensah, Richard, Outbound Logistics Management in Manufacturing Companies in Ghana (2014). Review of Business & Finance Studies, Vol. 5 (1) pp. 83-92, 2014, Available at SSRN: https://ssrn.com/abstract=2324316

Kwame Owusu Kwateng (Contact Author)

Kwame Nkrumah University of Science and Technology ( email )

KNUST School of Business
PMB University Post Office
Kumasi, UPO
Ghana

John Frimpong Manso

Kwame Nkrumah University of Science and Technology, Ghana ( email )

Faculty of Law
Faculty of Law
Kumasi, AK Ashanti Region +233
Ghana

Richard Osei-Mensah

Pioneer Food Cannery Limited ( email )

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