Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods

23 Pages Posted: 14 Sep 2013

See all articles by Jeffrey Larson

Jeffrey Larson

Brigham Young University

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management

Ryan Elder

Brigham Young University - J. Willard and Alice S. Marriott School of Management

Date Written: September 12, 2013

Abstract

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption — decreased enjoyment of foods that share a similar taste characteristic (i.e., sensory-specific satiety). We provide mediation evidence to show that satiation manifests because considering a food engenders spontaneous simulations of the taste of that food item, which by itself is enough to produce satiation. These findings establish sensory simulations as an important mechanism underlying satiation, and provide behavioral evidence that simple evaluations can produce sensory-specific satiety.

Keywords: Satiation, Sensory Simulation, Sensory-Specific Satiety, Hedonic Consumption

Suggested Citation

Larson, Jeffrey and Redden, Joseph P. and Elder, Ryan, Satiation from Sensory Simulation: Evaluating Foods Decreases Enjoyment of Similar Foods (September 12, 2013). Available at SSRN: https://ssrn.com/abstract=2325157 or http://dx.doi.org/10.2139/ssrn.2325157

Jeffrey Larson (Contact Author)

Brigham Young University ( email )

Provo, UT 84602
United States
801-422-2266 (Phone)

HOME PAGE: http://marriottschool.byu.edu/directory/details?id=5502

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management ( email )

271 19th Avenue South
Room 1235 Mgt. Econ. Building
Minneapolis, MN 55455
United States

Ryan Elder

Brigham Young University - J. Willard and Alice S. Marriott School of Management ( email )

Provo, UT 84602
United States

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