Consumer Behavior and Purchase Intention of Organic Food

12 Pages Posted: 17 Sep 2013  

Justin Paul

University of Puerto Rico

Jyoti Rana

DAV Centenary College

Date Written: September 17, 2013

Abstract

The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food.

Keywords: Consumer Behavior, Marketing, Demand

Suggested Citation

Paul, Justin and Rana, Jyoti, Consumer Behavior and Purchase Intention of Organic Food (September 17, 2013). Available at SSRN: https://ssrn.com/abstract=2326893 or http://dx.doi.org/10.2139/ssrn.2326893

Justin Paul (Contact Author)

University of Puerto Rico ( email )

Ponce De Leon Avenue
00931-3300
Puerto Rico

Jyoti Rana

DAV Centenary College ( email )

NH-3, N.I.T
Faridabad, 121001
India

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