Editorial — Marketing Science: A Strategic Review

Posted: 12 Nov 2013  

Pradeep K. Chintagunta

University of Chicago

Dominique M Hanssens

University of California, Los Angeles (UCLA) - Anderson School of Management

John R. Hauser

MIT Sloan School of Management

Jagmohan S. Raju

University of Pennsylvania - Marketing Department

Kannan Srinivasan

Carnegie Mellon University

Richard Staelin

Duke University - Fuqua School of Business

Date Written: 2013

Abstract

Marketing Science is in a great competitive position with a strong editorial board and infrastructure support. This editorial summarizes the state of the journal as perceived by its stakeholders. They believe that the journal should strive to remain a premier international journal and embrace diverse topics, methods, and foci. It should continue to draw upon allied fields while being open to the various methods and philosophies as recognized in those fields. It should strive to avoid silos and embrace applications and relevance while not sacrificing rigor. The path may not be easy, but we can move forward successfully. We highlight potential threats to success and recommend how the journal might overcome those threats.

Suggested Citation

Chintagunta, Pradeep K. and Hanssens, Dominique M and Hauser, John R. and Raju, Jagmohan S. and Srinivasan, Kannan and Staelin, Richard, Editorial — Marketing Science: A Strategic Review (2013). Marketing Science, Vol. 32, No. 1, 2013; pp. 4-7; DOI: 10.1287/mksc.1120.0763 . Available at SSRN: https://ssrn.com/abstract=2328112

Pradeep K. Chintagunta (Contact Author)

University of Chicago ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
773-702-8015 (Phone)
773-702-0458 (Fax)

Dominique M Hanssens

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States
310-825-4497 (Phone)
310-206-7422 (Fax)

HOME PAGE: http://www.anderson.ucla.edu/faculty/dominique.hanssens/

John R. Hauser

MIT Sloan School of Management ( email )

International Center for Research on the Mngmt Tech.
Cambridge, MA 02142
United States
617-253-2929 (Phone)
617-258-7597 (Fax)

Jagmohan S. Raju

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States
215-898-1114 (Phone)
215-898-2534 (Fax)

Kannan Srinivasan

Carnegie Mellon University ( email )

Pittsburgh, PA 15213-3890
United States

Richard Staelin

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
919-660-7824 (Phone)
919-660-7990 (Fax)

HOME PAGE: http://www.fuqua.duke.edu/faculty/alpha/rstaelin.h

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