Are There Too Many Superheroes? Analysis of the Social Distance in Massive Multiplayer Online Role Playing Game

40 Pages Posted: 24 Sep 2013

See all articles by Myunsoo Kim

Myunsoo Kim

College of Business, Korea Advanced Institute of Science and Technology

Byungtae Lee

Korea Advanced Institute of Science and Technology (KAIST)

Date Written: September 1, 2013

Abstract

This paper suggests a computational model which investigates the sustainability of MMORPGs from the social distance perspective by considering the major differences of the virtual world in an MMORPG and the real world. The effects of social distance on the actual playtime are empirically tested. The analysis results suggest that social distance can initiate a positive feedback of abandonment, resulting in the rapid collapse of the number of players. Increasing uncertainty in rewarding players’ effort may have better results for MMORPG managers in the long run, since the managers care about profits, not social welfare. Also, a fine-tuned retirement plan may be vital to MMORPG sustainability, because MMORPG players usually do not retire by natural causes such as growing old. This paper offers a relatively new approach by combining characteristics of MMORPG and social distance with both a computational model and empirical support.

Suggested Citation

Kim, Myunsoo and Lee, Byungtae, Are There Too Many Superheroes? Analysis of the Social Distance in Massive Multiplayer Online Role Playing Game (September 1, 2013). KAIST College of Business Working Paper Series No. 2013-019. Available at SSRN: https://ssrn.com/abstract=2330090 or http://dx.doi.org/10.2139/ssrn.2330090

Myunsoo Kim (Contact Author)

College of Business, Korea Advanced Institute of Science and Technology ( email )

Korea, Republic of (South Korea)

Byungtae Lee

Korea Advanced Institute of Science and Technology (KAIST) ( email )

373-1 Kusong-dong
Yuson-gu
Taejon 305-701, 130-722

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