Institutional Logics as Strategic Resources

Research in the Sociology of Organizations, Volume: 39 Part A, 2013

HEC Paris Research Paper No. SPE-2013-1004

45 Pages Posted: 29 Oct 2013

See all articles by Rodolphe Durand

Rodolphe Durand

HEC Paris - Strategy & Business Policy

Bérangère Szostak

University of Lyon 2

Julien Jourdan

Bocconi University

Patricia Thornton

Duke University

Date Written: June 1, 2013

Abstract

We propose that institutional logics are resources organizations use to leverage their strategic choices. We argue that firms with an awareness of multiple available logics, expressed by a larger stock of competences and a broader industrial scope are more likely to add an institutional logic to their repertoire and to become purist in this new logic. We also hypothesize that a favorable opportunity set as expressed by status leads high and low status firms to add a logic but not to focus exclusively on this new logic. We examine our hypotheses in the French industrial design industry from 1989 to 2003 in which a managerialist logic emerged and prevailed along with the pre-existing institutional logics of modernism and formalism. Our findings contribute to theory on the relationship between organizations’ strategy and institutional change and partially address the paradox of why high-status actors play a key role in triggering institutional change when such change is likely to undermine the very basis of their social position and advantage

Keywords: Institutional logics, strategic resources, institutional plurality, strategic choice, logic addition, logic focus

Suggested Citation

Durand, Rodolphe and Szostak, Bérangère and Jourdan, Julien and Thornton, Patricia, Institutional Logics as Strategic Resources (June 1, 2013). Research in the Sociology of Organizations, Volume: 39 Part A, 2013; HEC Paris Research Paper No. SPE-2013-1004. Available at SSRN: https://ssrn.com/abstract=2331889

Rodolphe Durand (Contact Author)

HEC Paris - Strategy & Business Policy ( email )

Jouy-en-Josas Cedex, 78351
France

Bérangère Szostak

University of Lyon 2 ( email )

93 Chemin des Mouilles
Ecully, 69009
France

Julien Jourdan

Bocconi University ( email )

Via Sarfatti, 25
Milan, MI 20136
Italy

Patricia Thornton

Duke University ( email )

100 Fuqua Drive
Durham, NC 27708-0204
United States

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