Propaganda Theory as Applied to Advertising
Friedman, H. H. (1988). "Propaganda Theory as Applied to Advertising." Singapore Marketing Review, Vol. 3, 88-92
5 Pages Posted: 1 Oct 2013
Date Written: January 15, 1988
There are many similarities between advertising and propaganda. While advertising is definitely not propaganda, it may benefit from the application of the theory of propaganda. The author discusses several principles of propaganda which can be used by advertisers to help create effective advertising.
Keywords: advertising, propaganda, political advertising, covert propaganda, public relations, communication
JEL Classification: M12, M14, M19, M31, M54, J50, A22, A23, D81, G18, G21, I20, L20, L21, Q20, Q38
Suggested Citation: Suggested Citation