Propaganda Theory as Applied to Advertising

Friedman, H. H. (1988). "Propaganda Theory as Applied to Advertising." Singapore Marketing Review, Vol. 3, 88-92

5 Pages Posted: 1 Oct 2013

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Date Written: January 15, 1988

Abstract

There are many similarities between advertising and propaganda. While advertising is definitely not propaganda, it may benefit from the application of the theory of propaganda. The author discusses several principles of propaganda which can be used by advertisers to help create effective advertising.

Keywords: advertising, propaganda, political advertising, covert propaganda, public relations, communication

JEL Classification: M12, M14, M19, M31, M54, J50, A22, A23, D81, G18, G21, I20, L20, L21, Q20, Q38

Suggested Citation

Friedman, Hershey H., Propaganda Theory as Applied to Advertising (January 15, 1988). Friedman, H. H. (1988). "Propaganda Theory as Applied to Advertising." Singapore Marketing Review, Vol. 3, 88-92. Available at SSRN: https://ssrn.com/abstract=2333218

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

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