Using Corporate Social Responsibility to Win the War for Talent

MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2

10 Pages Posted: 1 Oct 2013

See all articles by CB Bhattacharya

CB Bhattacharya

European School of Management and Technology (ESMT); Katz Graduate School of Business University of Pittsburgh

Sankar Sen

City University of New York - Department of Marketing and International Business

Daniel Korschun

Boston University

Date Written: 2008

Abstract

To understand better when, how and why employees react to CSR, we devised a two-part study. the first part involved a series of in-depth interviews and eight focus groups with employees of a major consumer-goods company, followed by a global employee survey (10,000-plus responses) administered by the company itself. Each focus group comprised five to eight participants at various locations, including the company's U.S. headquarters, a manufacturing plant, a regional sales office and one non-U.S. location. The second part featured a series of interviews followed by two online surveys of employees (yielding 481 responses) from more than 10 companies in the manufacturing, retail and service sectors. (Details of the study methodology are available from the authors on request.) The data from these primary research studies, viewed through the clarifying lens of our general research program, provided valuable insights into the challenges and opportunities facing companies that want to deploy their CSR efforts strategically in the war for talent.

Keywords: CSR, war for talent, corporate social responsibility

Suggested Citation

Bhattacharya, Chitrabhanu and Sen, Sankar and Korschun, Daniel, Using Corporate Social Responsibility to Win the War for Talent (2008). MIT Sloan Management Review, Winter 2008, Vol. 49 No. 2. Available at SSRN: https://ssrn.com/abstract=2333549

Chitrabhanu Bhattacharya (Contact Author)

European School of Management and Technology (ESMT) ( email )

Schlossplatz 1
10117 Berlin
Germany

Katz Graduate School of Business University of Pittsburgh ( email )

Pittsburgh, PA
United States
4123834212 (Phone)

HOME PAGE: http://www.business.pitt.edu/faculty/bhattacharya

Sankar Sen

City University of New York - Department of Marketing and International Business ( email )

One Bernard Baruch Way, B12-240
New York, NY 10010-5585
United States

Daniel Korschun

Boston University ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States

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