Money Models for MOOCs

Communications of the ACM, August 2013, 56(8) pp 25-28

4 Pages Posted: 1 Oct 2013

See all articles by Chrysanthos Dellarocas

Chrysanthos Dellarocas

Boston University, Questrom School of Business - Department of Information Systems

Marshall W. Van Alstyne

Boston University – Questrom School of Business

Date Written: August 1, 2013

Abstract

Massive Open Online Courses (MOOCs) have faced a number of challenges developing sustainable revenue. In response, this article describes possible business models based on who pays (states, students, employers, or sponsors) and what they might pay to receive (content, skills certification, analytics, or activity). This leads to several unconventional possibilities, such as problem sponsored learning, collaborative group learning, and syndication in addition to many conventional possibilities, such as tuition, credentialing, and recruiting.

Keywords: Business models, MOOC, platforms, education, information technology

JEL Classification: I2, L3, L84, M21, R58

Suggested Citation

Dellarocas, Chrysanthos N. and Van Alstyne, Marshall W., Money Models for MOOCs (August 1, 2013). Communications of the ACM, August 2013, 56(8) pp 25-28. Available at SSRN: https://ssrn.com/abstract=2333924

Chrysanthos N. Dellarocas

Boston University, Questrom School of Business - Department of Information Systems ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States

Marshall W. Van Alstyne (Contact Author)

Boston University – Questrom School of Business ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States
617-358-3571 (Phone)

HOME PAGE: http://questromapps.bu.edu/mgmt_new/Profiles/VanAlstyneMarshall.html

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