Feelings and Perspective Matter: Sharing of Crisis Information in Social Media
Stevens Institute of Technology - School of Business
AXA Direct Japan
October 2, 2013
Howe School Research Paper No. 2013-20
In this work, we examined people’s tendency to share information discussing the Great East Japan Earthquake and analyzed their feelings in response to a message, in three conditions: (1) when they thought about themselves in a disaster center, (2) when they thought about another person, John, in a disaster center, and (3) when they did not take any perspective. We successfully replicated our previous work and extended it by suggesting that feelings could predict information sharing behavior. We then proposed a model of sharing crisis information and provided implications for developing and advancing social media technologies to enhance crisis communication.
Number of Pages in PDF File: 11
Date posted: October 4, 2013