Is Your Accounting Firm Truly Marketing Oriented? A Checklist

National Public Accountant, Vol. 44, May 1999, 16-34

15 Pages Posted: 6 Oct 2013

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Kreindy Giladi

Brooklyn College Accounting Department

Barbara Lewis

Brooklyn College Department of Business Management

Date Written: May 1, 1999

Abstract

The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating whether it is indeed doing its best to satisfy clients.

Keywords: marketing concept, client satisfaction, accounting, marketing-oriented firm

JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38

Suggested Citation

Friedman, Hershey H. and Giladi, Kreindy and Lewis, Barbara, Is Your Accounting Firm Truly Marketing Oriented? A Checklist (May 1, 1999). National Public Accountant, Vol. 44, May 1999, 16-34. Available at SSRN: https://ssrn.com/abstract=2336274

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Kreindy Giladi

Brooklyn College Accounting Department ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

Barbara Lewis

Brooklyn College Department of Business Management ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

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