Is Your Accounting Firm Truly Marketing Oriented? A Checklist
National Public Accountant, Vol. 44, May 1999, 16-34
15 Pages Posted: 6 Oct 2013
Date Written: May 1, 1999
The authors demonstrate how a firm can determine whether it is really marketing oriented, i.e., following the marketing concept, the philosophy that considers satisfying the customer the major purpose of the organization. A nine-question checklist is provided for a firm to use in evaluating whether it is indeed doing its best to satisfy clients.
Keywords: marketing concept, client satisfaction, accounting, marketing-oriented firm
JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38
Suggested Citation: Suggested Citation