Marketing Your Accounting Practice Effectively
Giladi, K. C. and Friedman, H. H. (1998). "Marketing Your Accounting Practice Effectively." National Public Accountant, 43(2), 15-18.
4 Pages Posted: 6 Oct 2013
Date Written: March 1, 1998
As a result of increased competition, accounting practitioners must develop a marketing strategy, or if they already have one in place, ascertain that it is truly effective. The authors describe a questionnaire that may be used by accounting firms to help them determine and satisfy their clients' specific needs. Sample questions are provided to demonstrate how this may be done.
Keywords: marketing accounting practice, importance/performance analysis, accounting strategy
JEL Classification: A22, A23, D81, G18, G21, I20, L20, L21, M14, M19, M31, Q20, Q38
Suggested Citation: Suggested Citation