A Kano Analysis of Students Preferences to Management Institutes
Vishwakarma Business Review Volume III, Issue 2 (July 2013) 19-28
10 Pages Posted: 6 Oct 2013
Date Written: July 1, 2013
This study is an attempt to find out the expectations of students from the Management Institutes by adopting the Kano Model. The expectations of the students can be with respect to various identities like library, computer lab, infrastructure etc. To identify and classify these expectations or requirements into the Kano attributes that is Must be (M), One Dimensional (0) and Attractive requirements (A). The responses of the students were analyzed using the Kano Methodology which was developed by Dr. Kano. This Kano methodology includes framing questionnaire, evaluation of Kano parameters through the evaluation criteria like Kano evaluation table, Extent of satisfaction. Extent of dissatisfaction.
The data from 84 male and 88 female students were collected and through analysis the different requirements are classified under the various Kano categories. Most parameters are found to be categorized under One dimensional requirements. Also it is found that there are no uniform preferences for the One Dimensional requirements from the students of both genders whereas there are uniform preferences for the Attractive requirements from the students of both genders.
Keywords: Dr. Kano, Management Institute, One Dimensional requirement, Attractive requirement
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