FMCG Online in India

91 Pages Posted: 9 Oct 2013

See all articles by Saeed Khan

Saeed Khan

Jamnalal Bajaj Institute of Management Studies

Date Written: October 07, 2009


The online environment provides an opportunity to the customer to place an order for their required products at their comfort. Instead of personally going to shops or malls, customer can browse shopping sites. They can view catalogues, product details, check availability, and delivery locations, price, etc. They can also compare amongst products of similar category, order the product, pay online and receive the confirmed orders.

The story of online shops started with the use of website for publishing online catalogues. The simple shop metaphor provides catalogue, shopping cart and payment method usually called payment gateway. The latest in the shopping site technologies is the ‘bazaar storefront’ which gives 3D model of a typical bazaar environment.

Western countries are using online shops to buy products since long time. The global online market especially the FMCG online market is huge as compared to India. As per the research and trend analysis by IMRBs syndicated research product – Internet in India (i-cube), the online shopping in India is encouraging and FMCG online market demands are also very good.

Keywords: FMCG India, Online Business, eCommerce India

Suggested Citation

Khan, Saeed Ahmed, FMCG Online in India (October 07, 2009). Available at SSRN: or

Saeed Ahmed Khan (Contact Author)

Jamnalal Bajaj Institute of Management Studies ( email )


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