Barack Obama 2.0: The Power of New Media in Achieving and Sustaining Presidential Charisma

Manlow, Veronica, Friedman, Linda Weiser, and Friedman, Hershey H. (2009). "Barack Obama 2.0: The Power of New Media in Achieving and Sustaining Presidential Charisma," John Ben Shepperd Journal of Practical Leadership, 4, Spring 2009, 77 -85.

9 Pages Posted: 14 Oct 2013

See all articles by Veronica Manlow

Veronica Manlow

CUNY Brooklyn College

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business; CUNY - The Graduate Center

Hershey H. Friedman

City University of New York - Department of Business Management

Date Written: May 1, 09

Abstract

Barack Obama enhanced the key attributes he possessed as a charismatic leader with the capabilities of new media in his successful bid for the presidency of the United States of America. Obama was an innovator in this regard, establishing clear goals and using the new media to deliver and achieve results. Obama made himself and his vision known to targeted and general audiences, creating connections, building networks and mobilizing supporters. Through the Five Cs (Friedman and Friedman 2008a; 2008b) which characterize new media, the construction and maintenance of Obama’s charisma is explored.

Keywords: Barack Obama, presidential charisma, new media, Five C's, charismatic leadership

JEL Classification: M12, M14, J50, M54

Suggested Citation

Manlow, Veronica and Friedman, Linda Weiser and Friedman, Hershey H., Barack Obama 2.0: The Power of New Media in Achieving and Sustaining Presidential Charisma (May 1, 09). Manlow, Veronica, Friedman, Linda Weiser, and Friedman, Hershey H. (2009). "Barack Obama 2.0: The Power of New Media in Achieving and Sustaining Presidential Charisma," John Ben Shepperd Journal of Practical Leadership, 4, Spring 2009, 77 -85. . Available at SSRN: https://ssrn.com/abstract=2339727

Veronica Manlow

CUNY Brooklyn College ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/friedman/

CUNY - The Graduate Center

365 Fifth Avenue
New York,, NY 10016
United States

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Register to save articles to
your library

Register

Paper statistics

Downloads
100
Abstract Views
484
rank
267,190
PlumX Metrics