The Effects of Gender on Perceptions of Team Twitter Feeds

Global Sport Business Journal, Volume 1, Issue 1, 2013

14 Pages Posted: 16 Oct 2013

See all articles by Galen Clavio

Galen Clavio

Indiana University

Patrick Walsh

Indiana University

Pat Coyle

Coyle Media

Date Written: September 26, 2013

Abstract

As social media use by professional sport teams continues to grow, understanding who is using these outlets is crucial in order to best communicate with users. What has yet to be thoroughly examined is gender differences in usage of team Twitter feeds. By surveying fans from a variety of teams, this study examined gender differences in ratings of informational, commercial, and social interactions with the team’s Twitter feed, along with examining any demographic differences and usage of social-media enabled smartphones. Contrary to what previous research on sport media consumption would suggest, females rated nearly all Twitter functions at higher levels than did males, and were more active with smartphone usage while in attendance at games. These results point to a number of practical and theoretical implications,and to a new realization of the social media audience and female fan computer-mediated media usage in relation to professional sport teams.

Keywords: social media, twitter, sport, communication, new media

Suggested Citation

Clavio, Galen E. and Walsh, Patrick and Coyle, Pat, The Effects of Gender on Perceptions of Team Twitter Feeds (September 26, 2013). Global Sport Business Journal, Volume 1, Issue 1, 2013, Available at SSRN: https://ssrn.com/abstract=2340305

Galen E. Clavio (Contact Author)

Indiana University ( email )

1025 E. 7th Street
SPH 112
Bloomington, IN 47405
United States
8128553367 (Phone)

Patrick Walsh

Indiana University ( email )

1025 E. 7th Street
Kines. Dept. PH 174
Bloomington, IN IN 47405
United States
(812) 856-0868 (Phone)

HOME PAGE: http://info.publichealth.indiana.edu/sb/page/normal/1625.html

Pat Coyle

Coyle Media

Indianapolis, IN
United States

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