Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature

6 Pages Posted: 16 Oct 2013

See all articles by Raghu G

Raghu G

Acharya Institute of Graduate Studies

Dr S Radha

IGNOU

Date Written: October 15, 2013

Abstract

Marketers realized that packaging performs an important role in marketing communications and could be one of the most important factors influencing consumer purchase decision. Sales of packaged food are rapidly increasing, thanks to their image of convenience and healthiness. In this paper, consumers’ attitude and purchase intentions towards packaged food is investigated through review of literature. The likelihood of buying packaged food tends to be higher among better-educated consumers and among consumers with children. This survey is to find how aware are consumers about the sustainability, organic food, fair trade, eco-packaging, and carbon foot printing.

Keywords: Organic Food, Consumer Intention, Consumer Attitude

JEL Classification: M12

Suggested Citation

G, Raghu and Radha, Dr S, Consumers’ Attitude & Purchasing Intentions Towards Packaged Foods: Review of Literature (October 15, 2013). Available at SSRN: https://ssrn.com/abstract=2340351 or http://dx.doi.org/10.2139/ssrn.2340351

Raghu G (Contact Author)

Acharya Institute of Graduate Studies ( email )

Dr. Sarvepalli Radhakrishnan Road
Acharya Post Office
Bangalore, 560 107
India

Dr S Radha

IGNOU ( email )

Maidan Garhi
RSD
New Delhi, 110068
India

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