The Studies of Blogs and On-Line Communities: From Information to Knowledge and Action

In: N. Agarwal, R. T. Wigand, & M. Lim (Eds.), Online Collective Action: Dynamics of the Crowd in Social Media. Springer, 2013

25 Pages Posted: 23 Oct 2013

See all articles by Emanuela Todeva

Emanuela Todeva

Business Clusters, Networks and Economic Development

Donka Atanasova Keskinova

Plovidv University

Date Written: 2013

Abstract

This research addresses the question of whether the rise of blogs as a rich information source may create new opinion leaders that transform and challenge the traditionally held public views on drugs and European health care. We investigate blogs that discuss issues related to European healthcare and European pharmaceuticals for a selected 6 months period. In our approach of the blog space we take a sociological perspective, and design a multistage methodology for data collection and data analysis that differs from the traditionally used crawling techniques by computer scientists.

Keywords: Blogs, On-line self-publishing and broadcasting, European pharmaceuticals

Suggested Citation

Todeva, Emanuela and Keskinova, Donka Atanasova, The Studies of Blogs and On-Line Communities: From Information to Knowledge and Action (2013). In: N. Agarwal, R. T. Wigand, & M. Lim (Eds.), Online Collective Action: Dynamics of the Crowd in Social Media. Springer, 2013, Available at SSRN: https://ssrn.com/abstract=2342843

Emanuela Todeva (Contact Author)

Business Clusters, Networks and Economic Development ( email )

London
United Kingdom

HOME PAGE: http://www.bcned.co.uk

Donka Atanasova Keskinova

Plovidv University ( email )

4 Tsar Assen Str.
Plovdiv, Plovdiv 4000
Bulgaria

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