Market-Based Measures of Viewpoint Diversity

26 Pages Posted: 24 Oct 2013

See all articles by Adam D. Rennhoff

Adam D. Rennhoff

Middle Tennessee State University

Kenneth C. Wilbur

University of California, San Diego (UCSD) - Rady School of Management

Date Written: October 22, 2013

Abstract

Existing market-based measures of viewpoint diversity in the media have been criticized for lacking a theoretical foundation. This paper proposes a theoretical framework to develop market-based measures of viewpoint diversity. It then uses this framework to develop four viewpoint diversity measures using a panel dataset of local television ratings. Finally, an econometric model relates these viewpoint diversity measures to media ownership variables. It does not appear that market-based measures of viewpoint diversity are strongly related to media ownership structures.

Keywords: Concentration, Diversity, Media Economics, News, Regulation, Television, Viewpoint Diversity

Suggested Citation

Rennhoff, Adam D. and Wilbur, Kenneth C., Market-Based Measures of Viewpoint Diversity (October 22, 2013). Information Economics and Policy, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2344063

Adam D. Rennhoff

Middle Tennessee State University ( email )

P.O. Box 27
MTSU
Murfreesboro, TN 37132
United States
615-898-2931 (Phone)

HOME PAGE: http://mtweb.mtsu.edu/rennhoff

Kenneth C. Wilbur (Contact Author)

University of California, San Diego (UCSD) - Rady School of Management ( email )

9500 Gilman Drive
Rady School of Management
La Jolla, CA 92093
United States

HOME PAGE: http://kennethcwilbur.com

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