Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe

Forthcoming in Journal of Product Innovation Management

44 Pages Posted: 26 Oct 2013

See all articles by Lisa Schöler

Lisa Schöler

Goethe University Frankfurt - Faculty of Economics and Business Administration

Bernd Skiera

University of Frankfurt - Department of Marketing

Gerard J. Tellis

University of Southern California - Marshall School of Business, Department of Marketing

Date Written: October 24, 2013

Abstract

Prior studies have focused on innovations in various contexts but largely excluded financial innovations, despite their notable importance. Not surprisingly, financial innovations account for a substantial portion of world economies and the huge market capitalization of bank. Therefore, the authors focus on studying the type, success, and causes of success of financial innovations. Using an event study and financial expert ratings, this study analyzes the types of and payoffs to 428 financial innovations by 39 major banks in North America and Western Europe between 2001 and 2010. The results indicate that security and credit instruments constitute the most common financial innovations and insurance innovations are the least common, which vary substantially by economic cycles and location. The average cumulative abnormal stock market returns to a financial innovation are $146 million. They are twice as high in the United States as in Western Europe. Thus, the market considers financial innovations profitable, not harmful, despite their apparent responsibility for the financial crisis. Surprisingly, the cumulative abnormal stock market returns to financial innovations are higher in recessions than in expansions. The authors find that riskiness and radicalness of the innovation increases abnormal stock market returns while complexity decreases cumulative abnormal stock market returns. Two interaction effects stand out: Riskiness of financial innovations has higher cumulative abnormal stock market returns in the United States than in Western Europe. Radicalness has lower cumulative abnormal stock market returns in recessions than in expansions. The authors recommend that banks need to time their launch of radical financial innovations to coincide with periods of expansion rather than recessions.

Keywords: financial innovations, risk, returns, innovation radicalness, stock market, financial crisis, innovation complexity

Suggested Citation

Schöler, Lisa and Skiera, Bernd and Tellis, Gerard J., Stock Market Returns to Financial Innovations Before and During the Financial Crisis in US and Europe (October 24, 2013). Forthcoming in Journal of Product Innovation Management. Available at SSRN: https://ssrn.com/abstract=2344816 or http://dx.doi.org/10.2139/ssrn.2344816

Lisa Schöler

Goethe University Frankfurt - Faculty of Economics and Business Administration ( email )

Bernd Skiera

University of Frankfurt - Department of Marketing ( email )

Theodor-Adorno-Platz 4
Frankfurt am Main, 60323
Germany
+49 69 798 34640 (Phone)
+49 69 798 35001 (Fax)

HOME PAGE: http://www.skiera.de

Gerard J. Tellis (Contact Author)

University of Southern California - Marshall School of Business, Department of Marketing ( email )

Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
213-740-5031 (Phone)
213-740-7828 (Fax)

HOME PAGE: http://gtellis.net

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