Online Shopper Behavior: Influences of Online Shopping Decision

Asian Journal of Business Research Vol. 1, Number 2, 2011

10 Pages Posted: 31 Oct 2013

See all articles by Chayapa Katawetawaraks

Chayapa Katawetawaraks

SCG Trading Services Co. Ltd

Cheng Wang

University of New Haven

Date Written: October 25, 2013

Abstract

Recent research has shown an interest in investigating consumer motivations that affect the online shopping behavior. It is yet to understand what factors influence online shopping decision process. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. It is found that marketing communication process differs between offline and online consumer decision. Managerial implications are developed for online stores to improve their website.

Keywords: online shopping, online shopper behavior, online shopping decision

Suggested Citation

Katawetawaraks, Chayapa and Wang, Cheng, Online Shopper Behavior: Influences of Online Shopping Decision (October 25, 2013). Asian Journal of Business Research Vol. 1, Number 2, 2011. Available at SSRN: https://ssrn.com/abstract=2345198

Chayapa Katawetawaraks

SCG Trading Services Co. Ltd ( email )

1 Siam Cement Road
Bangkok, 10800
Thailand

Cheng Wang (Contact Author)

University of New Haven ( email )

Register to save articles to
your library

Register

Paper statistics

Downloads
4,385
Abstract Views
12,598
rank
1,858
PlumX Metrics