The Largest Minority Group -- The Disabled

B>Quest, August 2006

13 Pages Posted: 27 Oct 2013

See all articles by Hershey H. Friedman

Hershey H. Friedman

City University of New York - Department of Business Management

Tomas Lopez-Pumarejo

Brooklyn College - Finance and Business Management Department

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business; CUNY - The Graduate Center

Date Written: August 1, 06

Abstract

The disabilities market consists of about 54 million people and will probably double in size within 15 years; it has an aggregate income of over $1 trillion dollars. Many firms treat this market as they would a charity case, or worse, totally ignore it, when it is in reality a very significant market. The authors discuss the role of corporate diversity in marketing to the disabled and note that disabled employees in the workforce can be the engine for generating and developing new product ideas for this significant multicultural group.

Keywords: Disabilities, multicultural marketing, hiring practices, innovation

JEL Classification: A13, B11, D63, J7, J78, K00, K40, M5, M14, N00, N01

Suggested Citation

Friedman, Hershey H. and Lopez-Pumarejo, Tomas and Friedman, Linda Weiser, The Largest Minority Group -- The Disabled (August 1, 06). B>Quest, August 2006. Available at SSRN: https://ssrn.com/abstract=2345457

Hershey H. Friedman (Contact Author)

City University of New York - Department of Business Management ( email )

Tomas Lopez-Pumarejo

Brooklyn College - Finance and Business Management Department ( email )

2900 Bedford Avenue
Brooklyn, NY 11210
United States

Linda Weiser Friedman

Baruch College, CUNY - Zicklin School of Business ( email )

17 Lexington Avenue
New York, NY 10010
United States

HOME PAGE: http://cisnet.baruch.cuny.edu/friedman/

CUNY - The Graduate Center

365 Fifth Avenue
New York,, NY 10016
United States

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