Drinking Coffee in Europe: A Demographic Analysis

Abstract

Coffee is one of the staple beverages across Europe. The three highest GDP holders in the continent: France, Germany, UK have been compared based on their amount of coffee consumption relative to certain specific demographic variables. Three distinct user types have been identified in terms of heavy, medium and low coffee users. Variables ranging from age groups, household income, household size, gender and others have been utilized to offer an insight into the relationship of the aforesaid variables towards coffee consumption amongst the user groups. Moreover, consumption patterns, country wise and user based similarities and divergences have been investigated. The study provides a basis for future potential penetration into the coffee markets in the regions discussed as well as greater Europe.

Keywords: Coffee, Instant Coffee, Fresh Ground Coffee, Demographics, France, UK, Germany, Correlation, Regression Analysis

JEL Classification: E20, D1, P46