Luxury Without Guilt: Service Innovation in the All-Inclusive Hotel Industry

Service Business, 2009, Vol. 3, No. 4, pp. 359-372

13 Pages Posted: 28 Oct 2013

See all articles by Thierry Rayna

Thierry Rayna

École Polytechnique, i3-CRG, UMR CNRS 9217

Ludmila Striukova

SKEMA Business School - Paris la Défense Campus

Date Written: 2009

Abstract

With more than 500 all-inclusive resorts around the world, competition in this sector is intense and resorts are constantly trying to gain a sustainable competitive advantage through innovation. The main aim of this article is to investigate the issue of non-technological innovation in the holiday resort industry, in general, and, in particular, how such innovation has enabled the success of ultra all-inclusive concept. The article is based on the case of the Excellence group, analysing the factors behind the success of their business model and its sustainability.

Keywords: service innovation, hotels, all-inclusive, non-technological innovation, low tech innovation, business model

JEL Classification: D11, D23, D4, L21, L8, M2, M3

Suggested Citation

Rayna, Thierry and Striukova, Ludmila, Luxury Without Guilt: Service Innovation in the All-Inclusive Hotel Industry (2009). Service Business, 2009, Vol. 3, No. 4, pp. 359-372, Available at SSRN: https://ssrn.com/abstract=2345657

Thierry Rayna

École Polytechnique, i3-CRG, UMR CNRS 9217 ( email )

828 boulevard Marshals
Paris, 91762
France

Ludmila Striukova (Contact Author)

SKEMA Business School - Paris la Défense Campus ( email )

Paris la Défense, 92916
France

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