Luxury Without Guilt: Service Innovation in the All-Inclusive Hotel Industry
Service Business, 2009, Vol. 3, No. 4, pp. 359-372
13 Pages Posted: 28 Oct 2013
Date Written: 2009
With more than 500 all-inclusive resorts around the world, competition in this sector is intense and resorts are constantly trying to gain a sustainable competitive advantage through innovation. The main aim of this article is to investigate the issue of non-technological innovation in the holiday resort industry, in general, and, in particular, how such innovation has enabled the success of ultra all-inclusive concept. The article is based on the case of the Excellence group, analysing the factors behind the success of their business model and its sustainability.
Keywords: service innovation, hotels, all-inclusive, non-technological innovation, low tech innovation, business model
JEL Classification: D11, D23, D4, L21, L8, M2, M3
Suggested Citation: Suggested Citation