'Too Good' to Succeed? Why Not Just Try 'Good Enough'! Some Deliberations on the Prospects of Frugal Innovations
11 Pages Posted: 30 Oct 2013
Date Written: October 29, 2013
High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalized" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.
Keywords: Frugal Innovation, Emerging Markets, Reverse Innovation, India, China
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