'Too Good' to Succeed? Why Not Just Try 'Good Enough'! Some Deliberations on the Prospects of Frugal Innovations

11 Pages Posted: 30 Oct 2013

See all articles by Rajnish Tiwari

Rajnish Tiwari

Hamburg University of Technology (TUHH)

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH)

Date Written: October 29, 2013

Abstract

High-tech, German companies are facing a curious problem: their products are reportedly "too good" for the expanding global markets. So in a way they get "penalized" for offering a superlative quality. At a second glance, though, this doesn’t seem surprising. For, succeeding in the emerging markets like India or China often requires developing market-specific products and services that enable an attractive value proposition without taking recourse to (excessive) over-engineering. Furthermore, the innovations should be able to cope with, and successfully circumvent, the given infrastructural restrictions ever so present in the rural and semi-urban areas in such economies.

Keywords: Frugal Innovation, Emerging Markets, Reverse Innovation, India, China

Suggested Citation

Tiwari, Rajnish and Herstatt, Cornelius, 'Too Good' to Succeed? Why Not Just Try 'Good Enough'! Some Deliberations on the Prospects of Frugal Innovations (October 29, 2013). Available at SSRN: https://ssrn.com/abstract=2346852 or http://dx.doi.org/10.2139/ssrn.2346852

Rajnish Tiwari (Contact Author)

Hamburg University of Technology (TUHH) ( email )

Hamburg, D-21071
Germany

HOME PAGE: http://www.global-innovation.net

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany

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