In Control of Variety. High Self-Control Reduces the Effect of Variety on Food Consumption

Haws, Kelly L. and Joseph P. Redden (2013), "In Control of Variety: High Self-Control Reduces the Effect of Variety on Food Consumption," Appetite, 69, 196-203.

9 Pages Posted: 19 Apr 2014

See all articles by Kelly Haws

Kelly Haws

Vanderbilt University - Marketing

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management

Date Written: November 6, 2013

Abstract

The presence of variety increases the quantity of food a person wants and consumes. A recent review of past literature (Remick, Polivy, & Pliner, 2009) concludes that although external factors influence this effect of variety, internal factors do not seem to affect it. We identify general self-control as an internal factor that moderates the effects of variety in food. A series of three studies demonstrates that lower trait self-control makes one more susceptible to the variety effect, showing both greater increases in choice regarding the quantity of consumption and desire for more food in the presence of variety. Compared to those with low self-control, people with high self-control experience reduced enjoyment for a variety of foods following consumption of one food. This increased satiation would serve to diminish the variety effect and facilitate positive health outcomes over time.

Keywords: Variety, self-control, dietary intake, hedonic consumption, satiation

Suggested Citation

Haws, Kelly and Redden, Joseph P., In Control of Variety. High Self-Control Reduces the Effect of Variety on Food Consumption (November 6, 2013). Haws, Kelly L. and Joseph P. Redden (2013), "In Control of Variety: High Self-Control Reduces the Effect of Variety on Food Consumption," Appetite, 69, 196-203.. Available at SSRN: https://ssrn.com/abstract=2350947

Kelly Haws (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Joseph P. Redden

University of Minnesota - Twin Cities - Department of Marketing and Logistics Management ( email )

271 19th Avenue South
Room 1235 Mgt. Econ. Building
Minneapolis, MN 55455
United States

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