Ethical Advertisement in Food Sector Through Television Impact on Children

11 Pages Posted: 11 Nov 2013

See all articles by Kajal Maheshwari

Kajal Maheshwari

S. B. Patil Institute of Management

Dr. Vinay Kumar

Chandigarh University

Date Written: February 24, 2011

Abstract

Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful communication medium. Television is the form of media which has the most reach. The basic objective of any advertisement is to stimulate sales, direct or indirect by trying to make tall claims about product performance. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children.

Keywords: Advertisement, Television, Children

Suggested Citation

Maheshwari, Kajal and Kumar, Dr. Vinay, Ethical Advertisement in Food Sector Through Television Impact on Children (February 24, 2011). Available at SSRN: https://ssrn.com/abstract=2352387 or http://dx.doi.org/10.2139/ssrn.2352387

Kajal Maheshwari

S. B. Patil Institute of Management

Sector 26, Near Akurdi Rly Station
Pradhikaran, Nigdi
Pune, Maharashtra 411044
India

Dr. Vinay Kumar (Contact Author)

Chandigarh University ( email )

Business Analytics
Mohali, PA Punjab 140301
India
8983020882 (Phone)
140301 (Fax)

HOME PAGE: http://https://www.cuchd.in/

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