Ethical Advertisement in Food Sector Through Television Impact on Children
11 Pages Posted: 11 Nov 2013
Date Written: February 24, 2011
Abstract
Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful communication medium. Television is the form of media which has the most reach. The basic objective of any advertisement is to stimulate sales, direct or indirect by trying to make tall claims about product performance. The degree of impact of advertising on adults may be problematic but the outcome is devastating for children.
Keywords: Advertisement, Television, Children
Suggested Citation: Suggested Citation
Maheshwari, Kajal and Kumar, Dr. Vinay, Ethical Advertisement in Food Sector Through Television Impact on Children (February 24, 2011). Available at SSRN: https://ssrn.com/abstract=2352387 or http://dx.doi.org/10.2139/ssrn.2352387
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