Efficiency or Innovation: How Do Industry Environments Moderate the Effects of Firms’ IT Asset Portfolios
Published at: MIS Quarterly 36(2), 2012, pp. 509-528
47 Pages Posted: 11 Nov 2013
Date Written: November 10, 2013
Firms invest in a variety of information technologies and seek to align their IT asset portfolios with two key performance outcomes: efficiency and innovation. Existing research makes the universalistic assumption that both outcomes will always be realized through firms’ IT asset portfolios. There has been limited research on the conditions under which firms’ IT asset portfolios should be more oriented toward efficiency or innovation. Here, we argue that the nature of the industry where a firm competes will have a significant moderating effect on the links between firms’ IT asset portfolios and efficiency or innovation outcomes. Using panel data that covers a wide range of industry environments, we find that at lower levels of dynamism, munificence and complexity, IT asset portfolios are associated with a greater increase in efficiency. In contrast, in environments with higher levels of complexity, IT asset portfolios are associated with a greater increase in innovation (i.e., development of new products and processes, and exploration of growth opportunities). These results provide insights about how firms could realize strategic alignment by tailoring their IT asset portfolios toward an efficiency or innovation focus.
Keywords: Efficiency, Innovation, Exploitation, Exploration, IT Asset Portfolio, IT Value, Competitive Environment, Dynamism, Munificence, Complexity
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