Content is Not King

First Monday, Vol. 6, No. 2, February 2001

21 Pages Posted: 21 Aug 2000 Last revised: 27 Feb 2012

Andrew Odlyzko

University of Minnesota - Twin Cities - School of Mathematics and Digital Technology Center

Date Written: February 26, 2012

Abstract

Historical analogies as well as current expenditure data also suggest that in the "digital convergence" of broadcasting and point-to-point communications, it is the latter that will dominate in shaping the evolution of the Internet. The current preoccupation with professionally produced "content" is probably more a distraction than help in planning for the future. Content has never been king, it is not king now, and most likely will not be king in the future. Spending on point-to-point communications has traditionally been much higher than on broadcast media, and all indications are that this will continue. The development of the Internet is likely to be determined by the same growth of the myriad unpredictable commercial and social interactions that have fueled other communication services.

JEL Classification: M10

Suggested Citation

Odlyzko, Andrew, Content is Not King (February 26, 2012). First Monday, Vol. 6, No. 2, February 2001. Available at SSRN: https://ssrn.com/abstract=235282 or http://dx.doi.org/10.2139/ssrn.235282

Andrew Odlyzko (Contact Author)

University of Minnesota - Twin Cities - School of Mathematics and Digital Technology Center ( email )

127 Vincent Hall
206 Church St. SE
Minneapolis, MN 55455
United States
612-625-6413 (Phone)
612-626-2017 (Fax)

HOME PAGE: http://www.dtc.umn.edu/~odlyzko

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