Neurofinance: How Do We Make Financial Decisions
20 Pages Posted: 12 Nov 2013
Date Written: November 11, 2013
To cope with the increasing economic complexity of modern life we need a better financial education what implies a better knowledge of how our brain process financial decision making. This is the subject of Neurofinances an emerging multidisciplinary area of research at the frontiers of Neurosciences, Economy, Finances and Accounting. Taking advantage of the new non-invasive Neurosciences techniques to study the human brain, Neurofinances is investigating the brain activity associated with financial decision. Here we discuss how Functional Magnetic Ressonance Imaging (fMRI) and Electroencephalogram (EEG) are being used in these studies. A short survey of fMRI studies is presented. Because we believe that EEG is the tool of choice for studying decision making, we present some results from our group on stock market investment decision. Finally, we conclude that how this kind of knowledge may be of guidance on financial education.
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