Supermarket Key Attributes and Location Decisions: A Comparative Study between British and Spanish Consumers

Universitat Pompeu Fabra Working Paper No. 469

57 Pages Posted: 7 Sep 2000

See all articles by Rosa Colomé

Rosa Colomé

Open University of Catalunya (UOC) (Open University of Catalonia) - Department of Economics and Business

Daniel Serra

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences

Date Written: June 2000

Abstract

The Maximum Capture problem (MAXCAP) is a decision model that addresses the issue of location in a competitive environment. This paper presents a new approach to determine which store?s attributes (other than distance) should be included in the new Market Capture Models and how they ought to be reflected using the Multiplicative Competitive Interaction model. The methodology involves the design and development of a survey; and the application of factor analysis and ordinary least squares. The methodology has been applied to the supermarket sector in two different scenarios: Milton Keynes (Great Britain) and Barcelona (Spain).

Keywords: Distance, Competitive Location Models, Consumer Choice Behavior, Supermarket Location

JEL Classification: C61, L81, R12

Suggested Citation

Colomé Perales, Rosa and Serra, Daniel, Supermarket Key Attributes and Location Decisions: A Comparative Study between British and Spanish Consumers (June 2000). Universitat Pompeu Fabra Working Paper No. 469, Available at SSRN: https://ssrn.com/abstract=235462 or http://dx.doi.org/10.2139/ssrn.235462

Rosa Colomé Perales

Open University of Catalunya (UOC) (Open University of Catalonia) - Department of Economics and Business ( email )

Avda. Tibidabo, 39-43
08035 Barcelona
Spain
34-3-2542132 (Phone)
34-3-4176495 (Fax)

Daniel Serra (Contact Author)

Universitat Pompeu Fabra - Faculty of Economic and Business Sciences ( email )

Ramon Trias Fargas 25-27
Barcelona, 08005
Spain
(34) 93 542 16 66 (Phone)
(34) 93 542 17 46 (Fax)

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