Local News Online: Aggregators, Geo-Targeting and the Market for Local News
49 Pages Posted: 21 Nov 2013 Last revised: 22 May 2019
Date Written: February 12, 2019
We examine how placement of geo-targeted local news links on Google News affected local news consumption. Using a sample of news visits by 36,876 US households before and after a Google News design change, we find that aggregation increased the level and share of local news consumed online. Magnitudes are modest: consumption of local news among heavy Google News users rose by 25% after the redesign, but from a low base. We find that geo-targeting increased weekly consumption variety and reduced concentration among local outlets. However, we find no evidence for an aggregate increase in variety, suggesting that aggregators play a limited role in product discovery.
Keywords: Communications, Media, Internet, News, Advertising
JEL Classification: D22, L13, L82
Suggested Citation: Suggested Citation
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By James Rutt