Building the IPO Order Book: Underpricing and Participation Limits with Costly Information

34 Pages Posted: 1 Oct 2000

See all articles by Ann E. Sherman

Ann E. Sherman

DePaul University

Sheridan Titman

University of Texas at Austin - Department of Finance; National Bureau of Economic Research (NBER)

Multiple version iconThere are 2 versions of this paper

Date Written: June 2000

Abstract

This paper examines the book building mechanism for marketing initial public offerings. We present a model where the underwriter selects a group of investors along with a pricing and allocation mechanism in a way that maximizes the information generated during the process of going public at a minimum cost. Unlike previous models, we take into account the moral hazard problem that is faced by investors when evaluation is costly. Our results suggest that for firms with the most to gain from accurate pricing, the number of investors participating in the offering is larger, and underpricing will be greater. When the demand for accuracy is relatively low, the expected amount of underpricing exactly offsets the investors' costs of acquiring information. However, when the demand for accuracy is high, the expected amount of underpricing can exceed the cost of information and investors can earn rents.

Keywords: Initial Public Offering, Equity Issue, Going Public, Book Building, Private Information

JEL Classification: D82, G15, G24, G32

Suggested Citation

Sherman, Ann E. and Titman, Sheridan, Building the IPO Order Book: Underpricing and Participation Limits with Costly Information (June 2000). Available at SSRN: https://ssrn.com/abstract=235926 or http://dx.doi.org/10.2139/ssrn.235926

Ann E. Sherman (Contact Author)

DePaul University ( email )

1 East Jackson Blvd.
Chicago, IL 60604-2287
United States
312-362-5499 (Phone)

Sheridan Titman

University of Texas at Austin - Department of Finance ( email )

Red McCombs School of Business
Austin, TX 78712
United States
512-232-2787 (Phone)
512-471-5073 (Fax)

National Bureau of Economic Research (NBER)

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

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